About Us
We provide outsource corporate accounts expertise specializing in the medical device sector. One of the biggest challenges for healthcare companies of any size is gaining access to provide their technologies to surgeons and patients. We have over 30 years of medical device experience in the following categories:
contract negotiation
obtaining hospital access
contract implementation strategy
product positioning
sales leadership
RFP management
building IDN partnerships
reimbursement support
navigating through the new technology introduction process
Our approach is collaborative in nature. We leverage our experience in working with both direct and indirect sales teams to align on strategy and execution. The market knowledge and customer relationships that the local sales team and leadership have is critical to having a successful outcome.
Our Mission
Access Medical Device Advisor’s mission is to partner with medical device companies that provide a unique product or service to enhance clinical outcomes along with favorable economics to payors and providers. Our partnership will contribute to your company’s value proposition by providing expertise in navigating through the complex IDN landscape, exceeding sales growth targets and developing long-term HCP partnerships.
Jim Richardson
Jim Richardson
Founder and managing director
Jim Richardson is a strategic leader and growth specialist with proven success in business development, contract negotiation, and sales performance. His understanding of the current healthcare landscape, market trends and reimbursement challenges within the specialties of spine and orthopedics are extensive. Richardson brings 30 years of diverse medical device leadership experience, including the last 15 years in functional vice president and director level sales positions at market leading multinational large cap medical device companies & small-cap/start-up companies in the Medical Technology industry. As Vice President of Corporate Accounts for Spineology, Jim oversaw the strategic direction, development and management of key corporate accounts. He also led the organizations reimbursement support program.
Prior to Spineology, Jim was responsible for directing strategic and day-to-day sales leadership for the Central Area of the Spine division for Zimmer Biomet, (Now known as Highridge Medical). Zimmer Biomet manufactures and markets orthopedic and spinal medical devices, including total joint replacement, spine stabilization and motion preserving technology used in hospitals and other healthcare facilities around the world. He successfully built and led a team of 5 Regional Sales Managers covering 10 mid-western states and represented over $60M in annual revenue. Jim developed and executed sales force integration strategies following the LDR Spine and Zimmer Biomet merger.
Prior to the Zimmer Biomet position, Richardson was Director of Corporate and Strategic Sales for Medtronic Restorative Therapies Group, where he was responsible for all contracting and pricing activity across the Medtronic Neuroscience related business units, (Spine, Brain, Pain Therapies), within the central United States. He managed a combined revenue of over $260M and led strategic partnership initiatives working with both internal Medtronic business unit executives and key customer IDN targets. Jim also held positions of increasing responsibility in sales and sales management where he consistently exceeded growth expectations and developed many on his team who advanced their careers into successful leadership positions. Jim brings with him a refreshing vision, integrity and exceptional work ethic. He promotes a high performance culture and his trusted interpersonal and communication skills are proven to build world-class sales teams.